Our History

Welcome to HipStrap, where passion meets craftsmanship in every stitch and chord. Born in the vibrant city of Buenos Aires, Argentina, our journey began with a deep-rooted love for music, art, and a family legacy spanning over five decades.

 

As a teenager, I found solace in the timeless melodies of the 60s and 70s, picking up a guitar and immersing myself in the rich tapestry of sounds from Jimi Hendrix to The Mars Volta to José Gonzalez. My musical odyssey didn't stop there; it evolved to encompass prog, soul, bossa, grunge, blues, indie, jazz, and beyond, shaping my eclectic taste and inspiring the creation of HipStrap.

 

From 2014 to 2018, I ran HipStrap as a hobby, dedicating my free time to designing and manufacturing the coolest guitar straps in the market. It was also a way to keep my family heritage related to embroidery alive and to connect deeper with my passion for music. During this time, I had the honor of meeting some of my musical heroes in person, such as Glenn Hughes, Doug Aldrich, Richie Kotzen, Dave Catching, Jesse Hughes, José González, Iron & Wine, Josh Homme, and more. I was able to connect with them and showcase the passion I had for what I did, and incredibly, they started using my products.

 

Since 2018, we've expanded our repertoire beyond guitar straps, delving into the realm of leather goods, textile creations, and an array of guitar accessories. But our journey doesn't end there. From showcasing our wares at local trade shows to rubbing shoulders with industry giants at the prestigious NAMM show, we've garnered admiration from musicians, retailers, and aficionados worldwide. As our original online venture flourished, it evolved into a global phenomenon – with our products now gracing the shelves of retailers, distributors, and co-branded collaborations across the globe. With each product meticulously crafted and each partnership forged, we're not just building a brand – we're orchestrating a movement, where quality and innovation strike a harmonious chord. As we turn the page to a new chapter, the story of HipStrap continues to unfold.

 

In August 2023, I embarked on a new journey, crossing borders to the USA on a family-based visa. A pivotal moment arrived on September 2nd, 2023, as I exchanged vows with my American wife, Diana. Many of you who frequented our booth at the NAMM show may recognize her, as together, we proudly showcased HipStrap products. Her unwavering support and assistance were indispensable, and it's safe to say, our success at NAMM wouldn't have been possible without her. Now, as we navigate this exciting new phase, our mission remains unwavering – to foster community, forge connections, and continually innovate to bring you the finest products. Join us as we embark on this journey together, crafting not just guitar accessories, but relationships built on passion, quality, and camaraderie.