February is a month dedicated to love, and at HipStrap, love is woven into every piece we create. From the very first stitch to the final quality check, our straps and accessories aren’t just products—they’re a passion project rooted in music, craftsmanship, and community.
The Journey Behind HipStrap
HipStrap was born from a lifelong love of music, guitars, and the art of creating lasting, meaningful products. Our roots go deep—drawing from a family heritage of embroidery that spans generations. Merging that tradition with our love for music has been the driving force behind everything we do.
What began as a small, hands-on project in 2014 has grown into something beyond my wildest dreams. From designing and crafting each strap by hand to seeing my musical heroes—like Glenn Hughes, Richie Kotzen, and Doug Aldrich—use HipStrap on stage, every step of this journey has been fueled by an obsession with quality and a deep respect for the musicians we serve. In 2018, we expanded beyond guitar straps into leather goods and accessories, and in 2023, we relocated to Oregon, USA, to continue building on this dream.
Our move to the USA was also driven by love and support. After years of waiting, we finally received approval for our fiancée visa and made the move back to Oregon, where Diana and I could start this new chapter of our lives together. Diana had previously moved from Oregon to Buenos Aires during the pandemic to support me through one of the toughest challenges I’ve faced. As a marine biologist, she made significant sacrifices in her career to be with me and our dog son, Bowie. Now, our relocation to Oregon is not only a fresh start for HipStrap but also a way for me to support Diana in pursuing her professional goals as she deserves.
Craftsmanship That Sets Us Apart
At HipStrap, we believe in doing things the right way. That means sourcing only the finest materials, crafting with care, and creating products built to last. Inspired by the golden eras of music—the ‘50s, ‘60s, and ‘70s—our designs capture a timeless aesthetic while meeting the durability and comfort demands of modern musicians. Every stitch, every cut, and every detail is a testament to our love for what we do.
🎸 Looking for a strap that blends vintage charm with modern durability?
A Connection Beyond the Strap
We don’t just make guitar straps—we build connections. Music is about passion, expression, and the shared love of sound. That’s why we pour everything into our products, ensuring they become part of your journey. Whether you're playing your first gig or touring the world, we want to be there with you, offering accessories that elevate your style and performance.
✨ Find the perfect strap for your sound. Browse now!
A Special Thanks to You
Since relaunching HipStrap in the USA in August 2024, the support from musicians and customers has been incredible. From meeting many of you at trade shows to hearing your feedback on our products, it’s been an amazing journey. As a small, growing company, we still pay attention to every email, message, and bit of feedback we receive. Every day, we work to improve and get just a little bit better—while getting more creative along the way.
We’re excited to keep creating high-quality, handmade accessories that reflect the love and dedication you put into your music.
Valentine's Special: 50% Off with the Purchase of True Historic Leather Straps! Shop now!
Until February 14th, enjoy 50% off any product with the purchase of a True Historic Leather Strap. No discount code needed—just add the strap and one other item to your cart! If you buy more than one extra item, the discount will be applied to the lower-priced product.
Stay tuned for exciting updates, new releases, and special offers. And remember, every HipStrap is more than just an accessory—it’s handmade with love and built to last.
Rock on,
Iván & The HipStrap Team